/// graphic design, typography, copywriting
Come to our house and rock it.
The Coliseum of Puerto Rico approached estudio interlínea —a graphic design studio in which I collaborated with designer and friend Alberto Rigau— in search of a marketing piece oriented towards artists, promoters, managers and other people in show business around the world. The idea was simple: “We want them to bring their shows to Puerto Rico,” they said.
By sending our target audience a boarding pass and tickets to a show at the Coliseum, we set out to encourage these show business leaders by welcoming them and giving them special treatment. The final piece included a make believe ticket to their own show at the Coliseum and a fake boarding pass dated ‘whenever they wanted’ to make a tour stop in Puerto Rico. The message was clear: “In 2007: Come to Puerto Rico. Play the Coliseum.”
